In The Digital World Live Sports Cut Through The Clutter
“The biggest problem brands face today is the distracted consumer,” Barrett Davie, founder and executive vice president of InStadium, a company specializing in reaching consumers through live events, said. “This problem is especially evident in the television realm where brands spend the lion’s share of budgets; over $70 billion annually on advertising, but 77 percent (of) consumers are distracted from watching ads, mostly by their smartphones.” Live sports have the “most attentive audience at scale for most marketers and advertisers....