If you’re creating your corporate profile online, keep it short by linking to more detailed information on separate pages. This will provide resources to readers who are curious to learn more while still being a quick and easy read. Even Google limits their corporate profile to 1 page, so you can keep it short, too.
Consider graphics and diagrams to break up some of the text or longer paragraphs. Use photographs of your staff or production process, highlight innovative technologies you’re using, and incorporate elements of your branding throughout the profile to make it really stand out.
Headers should be simple and can used to introduce changes in topic, like “Mission Statement,” “Awards and Recognition,” or “Looking to the Future. " Use bullet points whenever you’re listing several pieces of information, like when you’re naming your company’s awards or presenting highlights from your financial information.
Instead of saying “Responsibility and integrity are important to us,” you could say “Our company prizes responsibility and integrity. "
If your business was recently recognized as one of the fastest-growing companies in your region, you want people to know!
Include information about corporate policies regarding the environment, public relations, health and safety, unions, and labor and human rights. [14] X Research source
One tip for successful proofreading is to start at the end of the document and read one sentence at a time.
Even if it’s necessary to disclose something negative (like a previous bankruptcy, for instance), try to reframe it in a way to emphasize your company’s resilience.
Review the profile every 6 months or so, and any time a major change affects the leadership or operations of the company.
