For example, your header could be: XYZ Semantics, LLC Marketing Consultants | Est. 1975 in Las Vegas, NV 55 Corporation Drive, Las Vegas NV 56556 | ph. (555)555-5555, fax: (555)555-5556 Email: xyzsemantics@email. com | www. xyzsemanticsllc. com
This is a place you can afford to be a little vague. Mission statements are legally necessary for some businesses, and may need to be specific. For everyone else, try to state what you do without limiting yourself. You don’t want to scare away potential business that thinks you wouldn’t consider expanding into adjacent industries. But it is easy to overdo vague language. A bad example: “XYZ Semantics is a company driven by the pursuit of its dreams. We want to bring you with us on this journey. Our dedication to solutions and innovation make us the leading marketing consultants west of the Mississippi. " A good example: “XYZ Semantics is seasoned and talented team of marketing consultants. Since 1975 we have helped our clients grow their business and profits. Though our methods are complex, our goal is simple: we want to help you sell your product to more customers. "
Number of employees Turnover. Low turnover can indicate stability, but either way it’s a good statistic to have on-hand. List of all business activities. What are all the areas you work in? Unique equipment or specialties. If you are the only company that produces, say, a rare machine part, you need to mention that. Certifications Imports/exports Your methodology and/or what software you use. Volume of output you can handle. Prospective clients need to know if you are prepared to meet their needs. Delivery stats. How many units do you ship in a given period? Major accounts or clients. This is a way to show prospective clients whether or not you are used to doing business with companies like theirs. It’s also another chance for subtle advertising.
For example, don’t list every client you’ve had in the last 15 years. Keep the list short by including only the top 10 or so with high profiles. But make sure the language indicates they are not your only accounts!
Here are examples of poor wording: ”Simulated annealing and RPCs have the necessary infrastructure to interface with our overseas servers. ” ”Our company optimizes synergy, productivity, and innovation while diminishing losses. ” Here is an example of a targeted statement: ”We store data safely in our servers at home and in our international offices. ”
Make it creative but don’t exaggerate. Find a nice middle ground between good writing that makes you stand out and showy prose. Write something that sounds nice in two paragraphs, and then edit it down to one. For example, don’t write: “We are marketing consultants based in Las Vegas, NV. We help businesses in the region sell their products and services. If you sign with us, we will be contractually obligated to advise you ways to increase your business. " But also don’t write: “Semantics, LLC started in 1975, became the uncontested leader in marketing consultation in the United States by 1980. Our unrelenting and fervent attention to detail makes us the only good option for businesses hoping to increase sales. If you work with us, your profits will increase threefold in the first year. " Opt instead for: “XYZ Semantics was named in Style & Marketing Magazine’s ‘Top 5 Marketing Consultants of the Southwest’ list every year since 2005. Our team was selected from a variety of backgrounds to promote a creative environment. Choosing our services will not be the last good decision you make. "
